Cloaking reduced loyalty rewards – not a great way to win and retain customers

Dear Tesco (who has just reduced the value of its Clubcard vouchers for restaurants, etc), We customers aren’t stupid, you know. When you say that you have “listened to your customers” before making this move, I’d like to know which customers agreed that, yes, it’d be a fantastic idea to reduce the value of loyalty incentives. Also, words such as “simplified” and phrases like “to make it more straightforward” are absolute bullsh!t corporate jargon that’s simply there to cloak what you are really up to which is cutting loyalty rewards by a significant amount, AND without giving customers any notice.

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