“I’ve got to write an advertising email. Any tips?” said my trainee copywriter son

Around 10pm last night, just as I was about to go to bed, my (trainee copywriter) son said: “I’ve got to write an emailer tomorrow. Any tips?”  So it was a bit of a late-night copywriting tutorial… Continue reading ““I’ve got to write an advertising email. Any tips?” said my trainee copywriter son”

Advertisements

Yeah, but WHAT does the product DO? WHAT does the text MEAN?

I have a European client who sends me English translations of their marketing literature for me to put into easy-to-understand plain English. I do this on a regular basis and we have a great working relationship. And, apart from the odd curious phrase which I have to query, I have no problem understanding what they’re on about, even though the products are pretty damn technical. Continue reading “Yeah, but WHAT does the product DO? WHAT does the text MEAN?”