Back in the summer I wrote a post The cheapest, easiest loyalty-building technique known to man? which talked about LoveKnitting.com who pop a simple, cheap boiled sweet into the package every time you place an order.
Well I’m sad to report that the sweets seem to have stopped – and believe me I noticed!
Which immediately made me think “Cheapskates!” and love LoveKnitting.com a little less.
I mean, how much does it cost to pop a boiled sweet into a package?
Virtually nothing, I’d say. And if something as simple and cheap as this helps to build brand loyalty then it’s worth every gooey, sweet, crunchy penny!
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