What I meant to say, of course, (just in case you’re assuming I’m the worst copywriter in the universe) was: Incorrect use of apostrophes drives me bonkers and bananas.
Like the Facebook ad I saw today with this call to action: ***Limited stock. Get your’s!*** I continue to be astonished at the misuse of apostrophes in advertising – in ads, on websites and in print.
And then you get the other side of the coin where apostrophes are missing when they should be there – for example “your” instead of “you’re”, as in “I hope your well” (which should of course be “I hope you’re well”).
It drives me