Incorrect use of apostrophe’s drive’s me bonker’s and banana’s

What I meant to say, of course, (just in case you’re assuming I’m the worst copywriter in the universe) was: Incorrect use of apostrophes drives me bonkers and bananas.

Like the Facebook ad I saw today with this call to action: ***Limited stock. Get your’s!*** I continue to be astonished at the misuse of apostrophes in advertising – in ads, on websites and in print.

And then you get the other side of the coin where apostrophes are missing when they should be there – for example “your” instead of “you’re”, as in “I hope your well” (which should of course be “I hope you’re well”).

It drives me nut’s nuts.


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