Recently I contacted two small businesses – a health spa and a gastro pub – to make bookings. Neither has got back to me, presumably because their website contact forms aren’t working as they should be. As a copywriter that also dabbles in html on occasions, I know how tricky contact forms can be; they’re the part of a website that I leave until last. Getting them to work can be time-consuming, especially if you’ve added a Captcha code to avoid spam. Continue reading “Why it pays to regularly check that your contact form is working”
Yesterday I took another look at a website that is, without doubt, one of the most visually stunning websites I have seen in a long time. Widgets that glide smoothly around like some state-of-the-art sliding doors wardrobe… Massive images obviously taken by skilled photographers… Indeed the first image you see takes up the entire ‘above the fold’ area on my desktop with a flowery animated tagline that screams out ‘advertising creative department brainstorming sessions’. In the corner is a tiny menu of the kind you find on mobile phone websites, almost as an excuse, as if ‘we had to put a menu in somewhere, so let’s make it as small as possible so it doesn’t get in the way of our hugely CREATIVE opening shot’. And when I click on it, the website goes into overdrive with things sliding across the screen from the left and then the right, widgets springing open and whizzing around. Quite frankly, I feel seasick. Continue reading “Visually stunning – but a marketing tool it is most definitely NOT!”
Back in the summer I wrote a post The cheapest, easiest loyalty-building technique known to man? which talked about LoveKnitting.com who pop a simple, cheap boiled sweet into the package every time you place an order.
Well I’m sad to report that the sweets seem to have stopped – and believe me I noticed!
Which immediately made me think “Cheapskates!” and love LoveKnitting.com a little less. Continue reading “The sweets have stopped!”
Many of us are guilty of it – creating bells-and-whistles websites that look amazing yet fall at the first post when it comes to doing what a website is there to do: generate business. Often it’s because key information and benefits are tucked away in an almost invisible navigation at the foot of the page. Or they’re camouflaged in a laid-back navigation right at the top which risks being confused with the browser task bar. Or they only appear on secondary pages, not the Home Page. Or the phone number is difficult to see. And so on. As a result, critical information that sets a business apart from the competition can be easily overlooked. Lazy customers won’t click past your Home Page. Or even bother to scroll DOWN your Home Page. So it’s vital that all your key information is easily and obviously accessible from the Home Page, preferably above the ‘fold line’ (a term that comes from the days of direct mail) which is the first thing customers see when they click onto your site. Continue reading “Pitch your website at the laziest customer”
What I meant to say, of course, (just in case you’re assuming I’m the worst copywriter in the universe) was: Incorrect use of apostrophes drives me bonkers and bananas. Continue reading “Incorrect use of apostrophe’s drive’s me bonker’s and banana’s”
I use Firefox and it wasn’t letting me publish posts. Turns out it’s fine in Internet Explorer, so problem solved!