The cheapest, easiest loyalty-building technique known to man?

Today I received my umpteenth parcel from LoveKnitting.com, my favourite online knitting yarn store. (I am a serial knitter.) Despite the fact that regular customers tend to get 10% off their next order (by a certain date), free delivery over £25, fast next-day delivery by a very friendly delivery driver from Hermes, regular special offers, a great range of yarns and no-quibble free returns, I was somewhat put out. Why? Because, for the second order running, they’d omitted to include a boiled sweet in the parcel! Continue reading “The cheapest, easiest loyalty-building technique known to man?”