Listening to the ‘listening bank’

IMG_20150114_095352550HSBC’s move to shift UK-based IT jobs overseas to Poland, China and India as part of its grand plan to cull 8,000 UK staff – AND get some of them to train their overseas replacements!!! – reminds me of the ‘good old days’ of the UK-based Midland Bank, before ’employer of choice’ (as it likes to be known) HSBC took over. (BTW the photo is of a Midland Bank advertisement from my school magazine circa 1972, in the days when banks were recruiting UK staff, not dumping them for overseas recruits.)

Back in the early 1980s (before I became a copywriter), one of my friends acquired a floppy 45rpm record produced by the Midland Bank as part of an advertising campaign to promote its tagline: The Listening Bank.

Following on from TV commercials and radio ads featuring the Midland Bank’s famous jingleCome and talk, talk to the Midland, come and talk to the listening bank – the bank had put together this promotional record comprising a stack of different versions of the jingle, in varying musical styles from heavy metal and punk to country-and-western.

It was hilarious and one of those brilliant publicity campaigns I’ve never forgotten. What a fabulous idea! Shame I can’t find any reference to it on Google. And shame HSBC, the ’employer of choice’, can’t be as creative in the way it treats its UK-based employees, hey…


Another sales letter that’s pulled in business!

I love it when a client tells me that one of my sales letters has generated loads of business. Like this email from a client not too long ago: “We sent out a stack of sales letters last week and within 48 hours we’d already had 8 people on the phone – and that’s even before our sales people started following up with calls. I know that every time I talk to you, Bev, I’m going to make money which is great!”

And another from a client yesterday who’s been so pleased with the response from his sales letters that he’s asked me to write another letter. Today I wrote the draft and this is his response so far: “Thanks Bev, I’ve had a quick look at the draft sales letter and my first impression is good (as I’ve come to expect from you!)”

You can read a stack of client testimonials on my website, many of which are about sales letters. I also have a dedicated sales letter website which you can see here>>

The busiest two months for AGES!

Apologies for being quiet on the blogging front, but I’ve been S.O. B.U.S.Y., which – of course – is a good thing. All bar one copywriting project has been from existing clients, many of whom go back literally YEARS. The exception was a company based in Europe who asked me to Anglicise a translation for a product leaflet. Basically, it needed a total rewrite, but they were so happy with the result that they sent me a second copywriting project – a trade advertisement – to write straight away. So hopefully they will go on to become a long-standing client.

On top of this I’ve been copywriting a brand new website for a very long-standing client who I’ve been copywriting for since their very first website and product brochure donkeys’ years ago. So that’s two brand new websites for two very long-standing clients in just two months!

Plus I’ve been copywriting a series of case studies for another client who goes back many, many years. I’ve lost count of the number of case studies I’ve written for them. (Actually I’ve just counted the case studies on their website and it’s at least 50.) Recently they expanded, so I’m also copywriting case studies for the other company that’s been brought on board. (Read some of them here.)

I’m an old hand at interviewing clients for product case studies, so if you’d like to build a stockpile of business-winning case studies, get in touch with me on 0113 2665785 or via my copywriting website.

Yet another long-standing client has been in touch, too, with promises of more copywriting work, so that’s great news.

And I’ve been copywriting bits and pieces – e-shots, web pages, etc – for another client who has been with me for years.

Want to become my next long-standing client? Call me on 0113 2665785 to see how I can add ‘oomph’ to your business marketing just as I’ve done for my other clients over the years.