What do industrial safetywear, printing and holiday cottages have in common?

Nothing, except that I’ve been copywriting for all three today. The thing is, as a copywriter, you have to be able to switch from one completely unrelated product or service to another, often in the blink of an eye.

Not only this but you have to adopt the appropriate tone of voice – for that particular market and media type. For instance two out of the three projects comprised website copy; the other was a sales letter. Very different. Yet it’s the kind of thing that, as an experienced copywriter, I handle every day.

To add a bit of variety, last week I produced a couple of case studies – for two different clients in two very different industries. With case studies a copywriter has to get their head round the client’s industry sector as well as that of their client, the interviewee. And I have to be able to conduct face-to-face interviews successfully, like a  journalist.

Oh, and case studies require a completely different style of copywriting from websites or sales letters.

So there I was last week, darting between IT solutions and legal services, Cloud services and aircraft parts. Plus a company that manufactures bespoke fixtures for luxury apartments.

And this week it’s completely different.

One thing’s for sure: it’s never dull being a copywriter!



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