…You know… those website urls you click on and you can’t get any further without signing up for a newsletter? So what do I do? I back-click of course. Sorry, but I get enough emails and newsletters (yes, the knitting newsletters keep coming at the rate of at least two per week… AND IN DUPLICATE EACH TIME for some unknown reason… aaarrrggghhh!). The rule of thumb with websites is to make things easy for the customer, to gently guide them through from clicking onto the site to placing an order or whatever you want them to do. Signing up for a newsletter before allowing access doesn’t make it easy in my opinion.