I don’t know if it’s just me, but every time that awful BT Infinity ‘big lady’ ad pops up on the telly I feel physically sick. I can’t even imagine how the creative pitch went. Well I can have a go… “The tagline is ‘big entertainment, tiny prices’ so how about we get a large lady, preferably someone famous like Australian comedian Rebel Wilson [who?] who can clown around doing stupid things?” “Great idea! It should generate loads of business!” replies the BT marketing department enthusiastically.
Maybe I’m missing the point, but I don’t find what BT’s PR department describes as “a series of hilarious ads that highlight the benefits of BT TV and BT Infinity” in the slightest bit funny.
BT claims that “the campaign is a series of adverts that feature a variety of famous actors, celebrities and leading sports personalities appearing in amusing situations that poke fun at the world of advertising”.
But, BT, does that make me – as an intelligent middle-aged woman – want to buy the product?
Quite the reverse, actually.
Nasty, nasty stuff.