ALWAYS deliver on the promises made by your website

In a bid to fix this confounded sciatica which I’ve been enduring for two weeks, I decided to make an appointment with a physiotherapist. I know the local gym has a visiting physio because I’ve used him before. So I filled out the form on their website requesting that the physio contact me ASAP. That was at the weekend. It is now Thursday. Continue reading “ALWAYS deliver on the promises made by your website”


Why 400 words of copywriting and 400 words of copywriting can have a completely different price tag

As a copywriter, I often get asked for a copywriting quote for, say, 400 words of copywriting for a website. Full stop. No background information, no nothing. The trouble is, 400 words of copywriting for one product can be completely different from 400 words for another. (Or any other number of words, of course.)

And there are so many other different factors involved when providing an accurate copywriting quote. Here are just some of them… Continue reading “Why 400 words of copywriting and 400 words of copywriting can have a completely different price tag”

A major reason why your sales letters might not be working

As a copywriter, the first thing I do when I get an enquiry about copywriting a sales letter for someone is to check out their website because, ultimately, this is what I will be asking readers to do: visit the client’s website for more information.

So it’s vital that the website is as hard-working as the sales letter.

If a website is top-heavy with text, full of grammatical errors or doesn’t get to the point and answer the “what’s in this for me?” question immediately, then the sales letter has failed.

Regardless of how strong that sales letter might have been in the first place. Continue reading “A major reason why your sales letters might not be working”

Been AWOL for a while. Here’s why.


Me feeling sorry for myself and in pain!

Not only have I been recovering from a radial head fracture to my left elbow (as a result of my beloved husband cycling into me and knocking me off my bike) plus a massive range of cuts and bruises, but… Because I’ve been attempting to maintain my physical fitness while injured by doing various keep-fit stuff (in an unhelpful asymmetrical way), I’ve put my back out. (That’ll teach me!)

For the past 10 days I’ve had excruitiating sciatica / piriformis problems on my left-hand side, all the way down from – er – my rear (shall we say) to my ankle. Aaarrrggghh! The pain is worse than the fracture!

I can’t sit or lie down without being in agony. So this is why I’ve been keeping a low profile, sticking to existing clients’ copywriting projects rather than taking on new copywriting – or writing this blog.

The Good News is that I seem to be on the mend. My elbow is coming along just fine, and the sciatica seems to be getting better But no hiking or biking or anything else sports related for a while (apart from a sports massage by a qualified sports physio).

Meanwhile, to keep my spirits up, get my mind off the pain and keep my copywriting skills going (because that’s the trouble with copywriters, we just have to write!), I’ve started a new blog about my biking and hiking activities. Or, to be more precise, the biking and hiking I did before the injuries – and which I will hopefully get back to doing before too long!