Come on, Tesco, a little incentive to complete the survey wouldn’t go amiss

Tesco wants customers who have used their home delivery service to do an online customer satisfaction survey about their recent grocery orders. With a dozen or so similar surveys coming through every few weeks from various companies, I simply can’t be bothered. Continue reading “Come on, Tesco, a little incentive to complete the survey wouldn’t go amiss”


A brief to get my teeth into – once the dentist has fixed the broken enamel

By yesterday I was feeling pretty down in the dumps with this confounded fractured elbow and all the cuts and bruises that have come with not only falling off my (weighty mountain) bike, but ending up with my 14-stone husband and his (even weightier mountain) bike landing on top of me. Not good… So, following a good night’s sleep courtesy of a very effective sleeping pill, I feel a heck of a lot better today. And the latest copywriting brief that’s popped into my inbox has cheered me up no end. Continue reading “A brief to get my teeth into – once the dentist has fixed the broken enamel”

Cafe in need of kerb-appeal


Empty cafe

On the hour-long walk back from a meeting this morning (I can’t drive or cycle for 6+ weeks thanks to broken elbow), I thought I’d grab a sandwich and a cappuccino at a cafe / deli my sister’s been talking about – and immediately my marketing / copywriting head kicked in.

For a start, from the street it wasn’t immediately obvious that it was a cafe or deli at all. You can’t see the eating area or the service counter and the lack-lustre window display doesn’t help: a shelf of tins and jars plus a jute shopping bag filled with bubble-wrap.

There was no menu on display outside, either, and nothing to say that the cafe also does takeaway sandwiches, etc.

Looking towards the coat hooks wall

Looking towards the coat hooks wall

On entry I was greeted by a blank wooden partition wall with coat hooks (how odd!), but still no sign of the cafe or the deli counter…

So I was having to jump through several hoops to actually decide that, yes, this was somewhere I wanted to eat.

Once inside the (not surprisingly empty) cafe, the decor was OK, the staff friendly and attentive (if you factor out the scary-looking boss who was roaming around), and the food excellent.

But the whole time I was chomping at the bit to suggest ways they could improve their kerb-appeal.

And, as another way to encourage repeat and new custom, why not offer a free something-or-other or a money-off voucher for next time – plus another to hand to a friend?

Gah, broken arm makes copywriting tricky!


Me trying to look suitably grumpy and sorry for myself

Been AWOL for a while – initially on holiday and lately with my arm in a sling and covered in cuts and bruises from a bike fall. Thankfully it’s my left elbow that’s broken, but it does make typing / copywriting tricky. Unlike some copywriters (and other writers), I type ‘properly’ i.e. with two hands, thanks to some early and very useful (but mind-blowingly boring) secretarial training. So having one hand pretty much out of action is a pain in the you-know-what!