Don’t just ask for feedback on your products and service, ask for feedback on your website

Having delved around a large number of hotel / B&B / holiday cottage websites as the holiday season kicks off, it occurred to me that some obviously haven’t asked customers for feedback on whether the website delivers what they want to see. Continue reading “Don’t just ask for feedback on your products and service, ask for feedback on your website”

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Why it’s important that the copywriting and photographs on your website reflect what you are offering

IMG_20150601_165204210_HDRA week ago today I arrived at a village-inn-cum-hotel where I’d booked a room for the night. I’d been lured by their classy-looking website and especially the photos of the modern boutique-style bedrooms. Yes it’s true that I’d been allocated what their copywriter describes as a ‘value standard room’, but I expected that it would simply be a less elegant or sophisticated version of the website photos. How wrong I was… Continue reading “Why it’s important that the copywriting and photographs on your website reflect what you are offering”