The copywriting or the design – which should come first?

A new client wants me to write the copy for a brochure. But I’ve told him what I tell everyone: the best way to produce the text for a brochure, leaflet, website or whatever is to send me a draft layout complete with ‘dummy text’ and headlines. This way – as the freelance copywriter – I can get a feel for the way everything fits together, see which images are being used, etc. And, in the case of printed brochures or leaflets, I can see how much space I have to play around with for the words. I rarely, if ever, write the copy first and wait to see how it fits into a design. Just sayin’…

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