I love, love, love Drayton Bird on Twitter! This (I quote) “author, teacher, speaker, copywriter and purveyor of jokes in indifferent taste” doesn’t beat around the bush when pointing out corporate or advertising drivel. He is a man after my own heart. In fact I am absolutely convinced that he must have been a Yorkshireman in a past-life. As a no-nonsense Yorkshirewoman, I am certain of that! Really and truly, I recommend that any corporate CEO or marketer follow Drayton Bird’s tweets closely. They will learn a lot!