I love, love, love Drayton Bird on Twitter! This (I quote) “author, teacher, speaker, copywriter and purveyor of jokes in indifferent taste” doesn’t beat around the bush when pointing out corporate or advertising drivel. He is a man after my own heart. In fact I am absolutely convinced that he must have been a Yorkshireman in a past-life. As a no-nonsense Yorkshirewoman, I am certain of that! Really and truly, I recommend that any corporate CEO or marketer follow Drayton Bird’s tweets closely. They will learn a lot!
30 years ago around 1984, before I trained to be a copywriter, I walked into a room at the Polytechnic of Central London (now the University of Westminster) where I’d been given the job of PA to the Pro-Rector (Deputy Principal), a lovely bloke called Dr David Billing (who, sadly, passed away recently). The room comprised wall-to-wall piles of paper and documents with just enough room for Dr B to make his way to his desk where he sat looking defeated, pointing to the mountains of paper that threatened to engulf him and indicating some terrifyingly inadequate filing cabinets. “This,” he said, “is why I employed you”. Continue reading “And while we’re on the subject of corporate / academic ‘speak’…”
Drayton Bird is one of the greatest direct marketers of all time and, not surprisingly, it seems he dislikes corporate-speak as much as I do. Read this little gem on his blog. (NB Drayton Bird doesn’t mince his words; I am sure he must be a Yorkshireman…) I see lots of this kind of stuff and my first reaction is to scream “Aaarrrrgggghhhh!” and then run a mile. Continue reading “You what?”
Last week was a prime example of why I love copywriting for small and medium businesses. I’d been on the phone to a new client, chatting about his business which was already ticking along nicely. So nicely, in fact, that he’d made the decision to hire a freelance copywriter to help him out.
I liked this guy! And the more he talked about his business, and the more I clicked around his website, the broader the grin on my face. I could literally feel the passion and excitement that had gone into launching and growing this small business – and now I was being invited to be part of its future growth. Continue reading “Grinning from ear to ear”