Not all copywriters are the same, so beware!

Yet again I’m having to rewrite something produced by another ‘copywriter’ – a sales letter which is truly appalling and I’m not surprised that it failed to achieve a single sale. So the poor client is having to pay twice: for the first copywriter and now for me. Continue reading “Not all copywriters are the same, so beware!”

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“It’ll never work,” they said. But it did.

When was it? Circa 1998-9-ish? At the time I was on a long-term freelance copywriting stint at the direct marketing agency where my former art director (i.e. someone that directs the art, not a ‘director’ as such) was now creative director. In those days I freelanced ‘in house’ i.e. on the premises of local advertising and direct marketing agencies. But I was tiring of it. I wanted to set up on my own working direct with businesses on a one-to-one basis. So I announced that I’d hired a website designer to create a website for me. I was calling it Creative Copy. My colleagues laughed. “You have to be kidding! Making a living as a freelance copywriter on the internet? It’ll never work!” But it did. And well over a decade later, Creative Copy Copywriting Services is still here. Continue reading ““It’ll never work,” they said. But it did.”