Let me rewrite that translation!

ImageI’ve just returned from a fortnight in Italy and, yet again, it surprises me that other countries will go to the trouble of producing an English translation and getting it typeset, printed, etc – without asking a native speaker / copywriter of that language to check for errors and edit / rewrite.

Mind you, the image on the left is one of the good translations. We never did work out what the slogan “Treasure will become your mother!!!” (complete with the 3 x exclamation marks) meant which we saw emblazoned across a clothes shop window…

Visit me at www.creativecopy.co.uk


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