Something that not all copywriters might care to admit

For more years than I care to remember, my website www.creativecopy.co.uk sat on Page #1 of Google for all the popular search terms: “copywriter”, “copywriters”, “copywriting services”, etc. And it generated a lot of business for me. I didn’t have to advertise my copywriting services at all. As a result I was able to keep my rates down. (Which I still do, by the way.) Continue reading “Something that not all copywriters might care to admit”

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Busy, but back to tell you all about it!

For the past year or so I’ve been writing lots of other stuff in addition to the usual copywriting, advertising, marketing, etc. And over the past 5 or 6 months I’ve been busy putting together my second full-length book. It was published 3 days ago and has already attracted over 100 sales, via Amazon and Kindle. Meanwhile, I’m drawing on all my PR and marketing skills to promote it to the people that need to read it. That’s the bonus of being a copywriter with bags of experience in advertising, marketing and PR. You know how to reach the right people – and get results. Continue reading “Busy, but back to tell you all about it!”

Let me rewrite that translation!

ImageI’ve just returned from a fortnight in Italy and, yet again, it surprises me that other countries will go to the trouble of producing an English translation and getting it typeset, printed, etc – without asking a native speaker / copywriter of that language to check for errors and edit / rewrite.

Mind you, the image on the left is one of the good translations. We never did work out what the slogan “Treasure will become your mother!!!” (complete with the 3 x exclamation marks) meant which we saw emblazoned across a clothes shop window…

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