No PC, no web, just a pencil… copywriter 1988 style

Oh, and a Filofax and a stack of lined pads of A4 paper. This is what I was presented with when I began work as a copywriter back in 1988 with BRAHM advertising in Leeds. Continue reading “No PC, no web, just a pencil… copywriter 1988 style”

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The hardest (and longest) thing I’ve ever written

As a copywriter with over 20 years’ experience I’m used to writing short sales letters, brochures, websites, press releases and so on and so forth. But, the other year, someone suggested I write a 250-page book. So I did – and I’m now onto my second book, with plans for a third. Continue reading “The hardest (and longest) thing I’ve ever written”