Get those apostrophes under control!

Apostrophes are going wild! Everywhere I look I’m seeing apostrophes being misused – on printed leaflets, posters, websites, sales letters… Aaarrgghh!

I want to scream out that plurals don’t have an apostrophe. In other words it’s not customer’s, it’s customers (as in: our customers are never wrong). Unless the sentence is something like: our customers’ needs. And when you’re referring to more than just one customer, it IS customers’ and not customer’s. Our customer’s needs refers to just one customer.

But when it’s just a plural – our customers are freaking fantastic… what the chuffing heck would we do without our stupendously brilliant and awesome customers… – there is no apostrophe.



Copywriting portfolio: just where do I start with this little lot?

IMG_20170421_154607518_HDRToday I tipped out my portfolio bag onto the bedroom floor and these are just the projects that landed on top of the massive pile – AND all of this stuff is from the first ten years of my copywriting career. Most of it is from the first five years. I’ve been copywriting for 27 years in total so if I were to show my entire portfolio on my new website it would take forever and a day. So just where do I start? How can I give potential new clients a flavour of my work when they ask to see some work samples? Good grief, if this little lot doesn’t prove that I know what I’m doing as a copywriter, then I don’t know what will!!

“There was a time when British copywriting was considered the best in the world. Is that still the case?”

… so says the DMA (Direct Marketing Association) with regards to this video of a group of admen and women discussing the state of UK copywriting today. Basically, modern advertising is BORING. And long gone are the days of the funny, memorable, famous TV ads and posters that everyone remembers: Hamlet cigars, Heineken, Cinzano, etc. I started out in advertising working in the same building as two of these advertising ‘greats’: John Salmon and Tony Brignull (at the famous CDP, 110 Euston Road, London, home of some of the best copywriters ever to set pencil to paper). I have also won awards for my copywriting from the DMA who posted the above video on YouTube. Continue reading ““There was a time when British copywriting was considered the best in the world. Is that still the case?””

Phew! I’ve been busy testing my new website across browsers and devices…


Testing my new website across different browsers and devices is a real pain! Just when you think it looks fine, something doesn’t work in Internet Explorer 10 or on iPad. Thankfully after a day’s code tweaking, everything seems to be fixed except for one small iPhone issue that I can’t seem to solve. So I apologise in advance for anyone viewing my new website on that particular iPhone model! There are a few other non-urgent tweak-ets that I will do once it’s gone live. I also want to add pages featuring individual copywriting services e.g. sales letter copywriting. Again, these can wait.

I’m a bit nervous about taking down the existing Creative Copy Copywriting Services website and uploading the new one. The existing website is my customised version of what started life as a website template which I purchased; the new website is all my own work, from the ground up. Continue reading “Phew! I’ve been busy testing my new website across browsers and devices…”

When your bells-and-whistles website goes wrong

A few months ago I blogged about the newish trend in all-singing-all-dancing websites with massive images and text that swim into view from the top, left, right and bottom and then back out again. These websites can be very hard to navigate your way through and the visual gymnastics can leave you feeling quite poorly. Continue reading “When your bells-and-whistles website goes wrong”

New testimonials from my clients

screenshotI’ve been gathering together some new testimonials for my new website – to add to the zillions I already have. Below is a sneak preview of what my current clients are saying about my copywriting services. And the pic is a sneak preview of (the top section of) my new website home page (it’s 100% responsive and contains some nifty transitions and other cool, modern CSS3 features. I’ve built it from the ground up i.e. no templates, WordPress, etc. Pure html5 / CSS3 coding)… Continue reading “New testimonials from my clients”

I love website coding so much I could marry it

Yesterday around 7pm I had that ‘Eureka!’ moment when all the website coding I’d been tinkering around with for my new website ‘just worked’. I have learned how to do the coolest mouse roll-over effect ever and, just as important, I know why it does what it does and how to customised it for other uses. Continue reading “I love website coding so much I could marry it”

My new website is shaping up nicely!

I’m so excited! I’ve been a bit under the weather over the last few months but I’ve used the time productively by bringing my html and website coding skills bang up to date. I’ve been using my own website (also designed by me – a customisation of a commercial website template) as a ‘guinea pig’ and it’s shaping up really well. It looks so much simpler and more modern than my existing website – and, of course, it’s responsive meaning that it works across all platforms.

So watch this space for news on when it will be going live!

Why it pays to regularly check that your contact form is working

Recently I contacted two small businesses – a health spa and a gastro pub – to make bookings. Neither has got back to me, presumably because their website contact forms aren’t working as they should be. As a copywriter that also dabbles in html on occasions, I know how tricky contact forms can be; they’re the part of a website that I leave until last. Getting them to work can be time-consuming, especially if you’ve added a Captcha code to avoid spam. Continue reading “Why it pays to regularly check that your contact form is working”